Thinking short v long: understanding the impact of COVID-19

COVID-19 has had a profound impact on many people and many businesses. Whilst the immediate repercussions have been negative for many, some businesses have seen a leap in demand.  With this in mind, it's helpful to think about both the short-term and long-term effects in understanding how your own business, as well as the businesses of your customers and your suppliers, may be impacted. 

Meanwhile, for more perspective on how to understand the changes that are under way and how to address the resulting challenges, please read Crisis, Creativity and Collaboration.